About
We focus on treating people like human beings not just a number, like most gyms do.. We will guide you, motivate you, teach you and push you at your level to help you achieve your goals. From fat loss, to muscle gain, strength training, toning or all around fitness.
No more procrastinating.. it’s time to take the big step and finally get that body you’ve always wanted !
GET STARTEDAs a professional master personal trainer and esteemed gym owner in the vibrant San Diego area, I firmly believe that unlocking your highest potential in life requires optimizing your body. By attaining this state of optimal physical well-being, you empower yourself to express your unique gifts, talents, skills, abilities, and attributes to their fullest extent. Health and wellness serve as the solid foundation and launching pad for all endeavors and actions in life. With a finely tuned body, you will embark on a journey to craft and manifest the life you truly desire!
If you are in search of a personal trainer in San Diego, look no further. Our approach goes beyond treating you as just a number; we prioritize your well-being and provide comprehensive support in all areas crucial to your success.
Upon joining our program, we take the time to thoroughly understand your individual needs and aspirations. Our emphasis lies in tailoring every aspect of your fitness journey to ensure the best possible results.
To accommodate your busy schedule, we offer convenient phone and online fitness consultations. This way, we can connect and guide you regardless of your location or commitments.
In an era where everyone seems to be on a diet or taking supplements, it's puzzling why many still face health challenges or struggle with weight loss. While the internet has revolutionized access to information, it has also inundated us with an overwhelming array of health advice. The question arises: whom should you trust amidst this sea of knowledge? What is fact and what is merely a passing trend?
Navigating through this abundance of information can be perplexing, leaving you unsure of what truly suits your needs. Allow us to equip you with all the tools necessary to achieve your goals and experience genuine success. Our expertise will guide you towards discerning the right path and avoiding common pitfalls, ensuring your journey is based on solid principles and effective strategies.
Meet Roger Rojas, a highly accomplished professional master personal trainer and esteemed gym owner. As the founder of Incinerate Fitness Inc., Roger has made a significant impact as a fitness spokesperson, public speaker, and featured guest on numerous podcasts and San Diego local TV channels. His personal training and health practice have earned him a well-deserved reputation for success.
At Incinerate Fitness Inc., our approach to fitness is both unique and compelling. Roger's expertise is shaped by 18 years of experience working alongside professional athletic trainers and therapists across various sectors of the fitness and wellness industry. From assisting clients in their journey of rehabilitation from injuries or trauma to honing specialized fat-burning techniques tailored to individual body types, building muscle for clients of all ages, toning physiques, or preparing individuals for important events such as weddings, military academies, or police academies, Roger's skills and techniques encompass a broad spectrum of fitness needs.
Roger's background is rich and diverse. He actively participated in various sports during his childhood, ranging from soccer and basketball to baseball and boxing. At the age of 17, he joined the United States Marines, excelling in all aspects of physical fitness while acquiring a deep understanding of military-style training methods.
After serving for 8 years and completing deployments to Iraq and Kuwait, Roger returned and immediately immersed himself in sports medicine education. He resided in Orange County and worked in renowned gyms, establishing his own personal training company called "The Circuit" from 2006 to 2011. The company operated three facilities and catered to clients of all levels, ages, and goals.
In 2011, Roger founded "Incinerate Elite Personal Training," a private facility located in San Diego. This full-service gym boasts specialized equipment, sauna and shower facilities, a cold plunge, an infrared jade sauna bed, outdoor training areas, a boxing area, and an agility area. At Incinerate Elite Personal Training, Roger has gone above and beyond to help hundreds of individuals achieve their fitness goals, consistently delivering exceptional results.
- Certified Personal Trainer National Academy of Sports Medicine.
- Certified Personal Trainer International Sports and Science Association
- Certified Personal Trainer American College of Integrative Medicine.
- Certified Personal Trainer Nacional Council for Personal Trainers.
- Certified Weight Loss Specialist National Academy of Sports Medicine
- Certified Fitness Nutrition Specialist National Academy of Sports Medicine
- Certified Virtual Coaching Specialist National Academy of Sports Medicine
- Certified MMA Conditioning Specialist National Academy of Sports Medicine
- Certified Stretching and Flexibility Coach National Academy of Sports Medicine
- Certified Senior Fitness Specialist National Academy of Sports Medicine
- Certified Woman’s Fitness Specialist National Academy of Sports Medicine
- Certified Physique and Bodybuilding Coach National Academy of Sports Medicine
20 +
QUALITY
EQUIPMENT
14 +
AWARDS
1000 +
DEVELOPED
TRAINING
600 +
HAPPY
CUSTOMERS
Personal
Training Pricing Packages
Sessions vary in price according to goals, customized and specialized training options . Essentially, the bigger the package you select, the less expensive it is per session, it can be lower if it’s a semi-private session package.
Also, all sessions are 1 hour long (45 minutes with previously performing a 15 minute warm-up)
Training Sessions
Single session (semi-private) and (private)
36-session package
72-session package
144-session package
192-session package
In-Home Training Sessions
The rates for “In-Home” training sessions will vary dependent upon your location ranging from $150 per hour up to $225 per hour (commute time is included in price). We provide in-home training in the San Diego area which include:
- Kearny Mesa
- Tierra Santa
- Miramar
- Serra Mesa
- Mission Valley
- Scripps Ranch
- Clairemont
- University City
- Pacific Beach
- La Mesa
Public Speaking Engagements
Negotiable Rate, please go to the public speaking page for more information about speaking engagements.
Starter Package
Price $500: The Starter Package includes an initial assessment, 2 training sessions and a nutrition session. This package is good for the “do it yourself type” or the person that does not have the funds available for hiring a consistent long-term personal trainer.
Online training and nutrition program: 8 week health and body makeover
This program is for clients that don’t live in San Diego and would like to make a dramatic positive change to their health and body. It is a complete makeover to your life and lifestyle.
$699 – 8-week program which will cover nutrition, supplements, exercise and healthier lifestyle coaching. This package includes 8 phone consultations. Benefits include:
- Elevates Mood
- A boost in energy
- Burn Fat and Lose Weight and tone up
- Better Sleep Quality
- Lowers stress
- Improve Hair and Skin Health
- Reduce and Eliminate Health Symptoms (high bp, cholesterol, diabetes)
- Improves self esteem
Online Personal Trainer & Nutrition Coach:
8 week health and body makeover
Having an Online Personal Trainer & Nutrition Coach offers much more flexibility for your active life. In this era, you don’t necessarily have to ask if there is a ‘Personal Trainer near me’, distance is no longer a barrier for you to reach your fitness goals. The ‘8 Week Makeover Program’ is an Online Personal Training program for clients that don’t live in San Diego and would like to make a dramatic positive change to their health and fitness. It is a complete makeover to your life and lifestyle. Everybody has a different fitness level, as a certified Personal Trainer and Nutrition Coach, I will tailor a specific training program for you.
$699 – 8-week program which will cover online nutrition planning, supplements, lab testing, exercise and lifestyle coaching. This package includes 8 phone or online coaching sessions. Benefits of having an Online Trainer include:
- Elevates Mood
- A boost in energy
- Burn Fat and Lose Weight and tone up
- Better Sleep Quality
- Lowers stress
- Improve Hair and Skin Health
- Reduce and Eliminate Health Symptoms (high bp, cholesterol, diabetes)
- Improves self esteem
Our services go way beyond just personal training.
When you hire us, it’s like going to a one stop shop. We take a full rounded approach, which focuses on addressing the root causes that prevent you from reaching your physique goals. Many of our clients are happy to hear they may not have to physically workout as hard as they thought when they eat clean, sleep well, and manage stress. We have just made an exciting move to an upscale private gym located in Kearny Mesa.
Our new gym is perfect for clients looking to build muscle, lose fat and tone/shape their body and utilize a variety of options. This spectacular facility offers the following amenities:
Private Full shower
Multi cable stations
World class trainers
Boxing
Treadmills
Outdoor areas
Elliptical
Private Sauna
Cross trainers
Infrared Jade stone sauna bed
Row machines
Cold Plunge
Exercise bikes
Parking
Free weights
Great customer service
Join our community
Incinerate Gym
The membership fee is separate from the personal training fee. The membership fee is $60 a month (a 40% discount for our clients). You can pay month to month – no contracts and you can cancel the membership whenever you like.
GET STARTEDReviews
A new you is only a phone call or email away.
You can’t begin to change your body if you don’t take that first step. I am here to help you. Don’t hesitate to contact your San Diego Personal Trainer today so we can discuss your goals and begin transforming your mind and body.

Get in touch!
Contact
Address
5402 Ruffin Rd Suite 104,
San Diego, CA 92123
Business hours
Monday to Friday: 5 am to 9 pm
Saturday and Sunday: Closed